Instagram Engagement: What It Is and How to Improve It

One of the most fundamental aspects of having an Instagram account for an individual, company, brand, or influencer is to interact with like-minded people and expand their reach on the platform. More than a billion people use the app on a monthly basis, viewing content that relates to a wide variety of markets and industries, according to their interests and desires. It is very important for a brand, influencer, etc. to keep track of how their posts are being looked into by the audience. This can be done in many ways, from keeping track of likes on their posts to assessing the number of followers gained by their activities. The best way to assess an account’s success is by analyzing the number of engagements it achieves on its posts since it is a more authentic way of analyzing an individual post’s performance.

It is better to achieve a targeted Instagram growth to your account so that the right people get engaged to the account, who will regularly interact with your activities and share them with other people, like their family and friends.

If you’re using social media for business and promotion of your activities, it is imperative for you to follow the tips given below to engage the maximum number of people to your posts and improve it considerably more than what you achieve currently.

Post at the right time

Posting great content which will be appreciated in the market is not the only way to engage more people, as it is essential to time your posts correctly so that the maximum number of your followers and the people who your posts target are online. This way, they will be able to view your post much more easily, as most of the target audience is already online. Use analytics given on the Instagram Insights page to see which time most of your audience is online, and make future posts at those time zones to get the maximum engagements.

Use the right hashtags

It is essential to use a correct hashtag strategy for all your posts, by using industry-specific hashtags which attract the right people to your activities. This way the posts will reach the correct audience, to which they target, generating the optimal level of engagement.

Use stories

Uploading posts may become monotonous over time, with your audience getting bored with your content. Uploading regular stories will give your audience a more interesting insight into your activities. They have been seen to increase engagements, as people who like your stories are more likely to look at your posts as well.

Contests and giveaways

Hosting a contest is a great way to engage more people in your activities. People get attracted by the thought of acquiring a free item, so giveaways and contests are seen as an excellent way of engaging new people to your account. This can be done by asking the audience to like a certain post, or by sharing your content or following your channel. All of these greatly improve the engagements to your profile.

The above-mentioned techniques are the best way of engaging more people with an account. The people engaged in these activities are likely to be real people instead of fake accounts, and it is a great and organic way of growing your reach and activities on the platform.