One of the most fundamental aspects of having an Instagram account for an individual, company, brand, or influencer is to interact with like-minded people and expand their reach on the platform. More than a billion people use the app on a monthly basis, viewing content that relates to a wide variety of markets and industries, according to their interests and desires. It is very important for a brand, influencer, etc. to keep track of how their posts are being looked into by the audience. This can be done in many ways, from keeping track of likes on their posts to assessing the number of followers gained by their activities. The best way to assess an account’s success is by analyzing the number of engagements it achieves on its posts since it is a more authentic way of analyzing an individual post’s performance.